Ferrari built a brand on racing glory and deliberate scarcity. Production is capped below demand and margins rival luxury fashion houses.
Since its 2015 IPO it trades like a luxury stock, not a carmaker.
Racing turned into the world's most coveted luxury object.
Impact score
64.1
Ferrari built a brand on racing glory and deliberate scarcity. Production is capped below demand and margins rival luxury fashion houses.
Since its 2015 IPO it trades like a luxury stock, not a carmaker.
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