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Social2005 · Hurley, Chen & Karim

YouTube

Broadcast yourself: the creator economy begins.

Impact score

88.0

#2 of 54 in Social Media#37 of 773 across all media Compare with a rival

YouTube let anyone broadcast to the world and created the creator economy, which paid billions to independent creators.

It became the largest learning platform in history and a $450B-plus asset inside Alphabet.

Lineage

What it spawned

YouTube

Movements

  • Creator economy

Works

  • Viral video culture

Companies

  • Multi-channel networks

People

  • MrBeast and professional creators

Technologies

  • Mass online video