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Social2004 · Mark Zuckerberg

Facebook

Put three billion people on one social graph.

Impact score

92.9

#1 of 54 in Social Media#11 of 773 across all media Compare with a rival

Facebook made the social graph the internet's core layer and invented the algorithmic feed and modern targeted advertising.

Meta has created over a trillion dollars in public market value, and its alumni founded Asana and Quora among many others.

Lineage

What it spawned

Facebook

Movements

  • Arab Spring organizing

Companies

  • Meta (Instagram, WhatsApp)

People

  • Alumni founders (Asana, Quora)

Technologies

  • News feed
  • Targeted digital advertising